Want salon results every day? You can achieve longer-lasting styles with our professional grade PROluxe range. This expert collection consists of a hair straightener, wand, tong and hair dryer so you can be hairstyle ready whatever the look you’re going for. Each styling tool is packed with an intelligent OPTIheat technology giving you beautifully styled hair for longer.
Be hair confident with the PROluxe straightener. The ultimate glide ceramic-coated plates have been proven to give you up to five times smoother results*. The OPTIheat technology will ensure heat is delivered to where it’s needed the most by channelling the heat to the thicker sections of your hair at the top, and diverting from where it can be most damaging.