Introducing longer-lasting styles from the professional grade PROluxe Hair Straightener. The intelligent OPTIheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair. Modelled in luxurious soft pearlescent pink with rose gold accents, the PROluxe straightener looks just as good as it will make your hair feel.

Be hair confident in whatever you do, and get a beautiful 24-hour hairstyle to suit your 24/7 lifestyle. Your hairstyles will last longer and feel straighter with our PROluxe Hair Straighteners from day all the way through to night.

The PROluxe Hair Straightener comes complete with ultimate glide ceramic-coated plates, and has been proven to give you up to five times smoother results*. Your hair will glide effortlessly across the ceramic, leaving you with snag-free, 50% straighter hair in just one pass**.